CDC’s Guide to Writing for Social Media

CDC’s Guide to Writing for Social Media was written to provide guidance and share the lessons learned in more than three years of creating social media messages in CDC health communication campaigns, activities, and emergency response efforts. In this guide for beginners, you’ll find information to help you write more effectively using multiple social media channels, particularly Facebook, Twitter, and mobile phone text messaging. Topics include:

  • How social media should be part of your overall health communication efforts
  • How to incorporate the principles of health literacy in your messages
  • Separate chapters on writing for Facebook, Twitter, and text messaging

For more help, visit the Guide on the Health Communication Gateway “Tools and Templates” webpage, download the PDF, or investigate other CDC social media tools and guidance.

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