This month in the Digest:
Health message design considerations are the focus of several studies. Both Bollinger and Kreuter, and Lee et al. examine implications of content that induces emotional responses. Studies by Cornacchione and Smith and by Kim highlight the effects of message framing. And McWhirter and Hoffman-Goetz, Wakefield et al., and Wong et al. research the role visual imagery in effective health messaging.
Several studies explored aspects of different health communication channels. Briones et al. analyzed the content of HPV vaccine coverage on YouTube. Jones and Lacroix detail a randomized control trial involving HIV risk reduction videos streamed to smartphones. Foreman et al. report a matched control cohort study using text messaging (SMS) to enhance medication adherence. Primack et al. report a systematic review of the role of video games in improving health outcomes. Skatrud-Mickelson et al. look at food and beverage presentations in popular movies. Monaghan et al. outline a community-based intervention that increased adoption of safety eyewear among agricultural workers. St Louis and Zorlu address the question: “Can Twitter predict disease outbreaks?” And an MMWR article details a multi-national study of tobacco advertising, promotion, and sponsorship across multiple communication channels.
Health communication and marketing strategies are the focus of two studies. Onwezen et al. explore consumer segmentation based on perceived food benefits. Randolph et al. examine environmental strategies in health campaigns.
Read the complete Digest here.