Consumer irrationality and market failure

Continuing the discussions of Mayor Bloomberg’s proposed ban on large sodas (or, as we say here in the Midwest, pop), Peter Ubel and Avni Shah of Duke University’s Fuqua School of Business talk about  the tension between paternalism and libertarianism through the lens of the obesity epidemic.  At 2:25, see how much sugar is in one of those giant soft drinks!

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